10 January 2011
Telpa is a worldwide award winning GSM distributor and has the most widespread dealership network in Turkey. We sell Samsung mobiles, high-quality original accessories, and Avea operator products to 3,600 dealers and 6,200 shops directly every month.
Turkish consumers appreciate added value in advanced and complex products. They are open to trying new things, new features, new applications, and replacing their phones frequently. This consumer behavior is shaping how technology develops.
My [R&D] strategy is to divide up the budget, for example, if I sign over $1 million, I ask for a 20 times return on $700,000, with the other $300,000 earmarked for blue-sky projects. I don't mind how that money is spent, and I don't ask for a schedule—buy a car if you need to, I don't mind, but I want a return on the $700,000.