I have been studying IOT business models recently, and noticing a serious development
competition among the technology providers, who are indulging into ways to
monetise services. IOT will be
driving and shaping go to market models in every single business in terms of
new engagement methodologies with customers, partners, and public at large.
Having said that, new projects are focusing on redesigning processes for
reshaping administrative models which would include redefinition and handling
of internal matters such as Human Resources, Financial Systems, Research &
Development, and so on.
Let me give an example towards
how the mobile phones of the future will be able to provide amazing support to
the users.
let's image a mobile phone having
a connection with an operator providing the user with multiple services such as
voice, data, video and so on. These services are optimised around the
information users share with the operators as long as they feel confident
regarding the confidentiality of the shared knowledge. Presently the user
shared information is extremely limited such as allowing the operators to
receive access to certain functionality of phone capabilities and user location
data.
Now that we have established up
to date conditions, let's realise that the phones we own have a built in
capability to communicate with the IOT devices directly, targeted to surround every location that we seem to
be present in. In such a diverse environment mobile devices will be able to
communicate not only users where about but also the state of the environment
the user in experiencing. As long as the users authorise the operators to
process this immense information, the operators will than be able to provide
intelligent services such as search, emergency conditions, problem resolution
with infinite possibilities.
The users will only share IOT data if and only if they trust the operators security systems and confidentially. Therefore I
suggest that the operators having a severe completions with the over the
top (OTT) provider to
start communicating customer trust messages. Messages including how secure the
information is stores, used and managed will have to be aired.
This gate will be opened by the
devices as they become aware of the IOT devices around the users just as the devices connect with the base
stations. Technology drive will be materialising immanently either
towards IOT networks
or Mobile technologies such as 5G. I expect great inventions that would be
emerging to further enhance user capability with sharing of personal feelings
in the future. Let's discuss that later in the mean time, worth to live and
witness these beautiful times.
