Latent Need?
How did this term evolved from thermodynamics to marketing?
The migration of the term "latent" from physics to marketing didn't happen in a
single leap. It was a gradual "trickle-down" process that moved from
the hard sciences into sociology and economics before finally becoming a
cornerstone of modern marketing strategy.
I remember my university days when I came across the word latent. It was in the form of latent heat, as we were taking lectures (1975), at mechanical engineering department in University of Manchester. Electrical and Electronic Engineering building, looking west towards Brunswick Street was neighbouring; left side with mechanical engineering and right side with chemical engineering on Dover Street. I always considered that chemistry was never my cherished field of interest. Therefore I was meant to have a desire in physics and the building was located just across the road.
Now almost 50 years after graduation I still enjoy learning
from respectful experts. Continue to educate leaders to embrace communities by
appreciating their hidden ambitions and aspirations. This is where the word Latent starts to depict a path towards its
journey to sales and marketing. Notably, why it has become a critical question
continuously asked to new ventures, initiatives and start-ups?
First of all let’s dwell into the scientific explanation. I
may be able to interpret the concept in its simplest illustration as shown above.
