Once upon a time, our children were at the age of having fun
in the vibrant theme parks. I remember those joyful amusement park rides
consisting of rotating circular platforms with seats. Traditionally built in
the form of colourful wooden or plastic horses that also move up and down.
These carousels provide lively entertainment with music, children forever enjoy
one of the most attractive recreations.
Full of laughter and pleasure yet it is totally safe.
Adjusted to a constant slow speed with each turn reaching exactly at the same
duration to the location where the parents are watching. As they leave parents
standing with curiosity, a little bit of uneasiness may creep in. Yet Inside
they are confident, as the rotation continues and reaching back to the point
where all have started, certainty encompasses the mind.
Children love it, how about professionals?
Will this experience illustrate or demonstrate much talked
about sustainability?
Or does this mean a constant monotonous corporate cycle with
little delight and excitement?
Surely this is a fast-paced exhausting endless loop
difficult to breakout from. Yes it does represents sustainability yet it is
perceived as status-quo simultaneously.
What if the constant speed generator is replaced with an
accelerator engine? Every turn will now happen at a faster circular velocity.
To hang-on, a new set of competencies will be needed. No longer a game for
children it becomes. Such as monitoring the outcome at every one full
cycle. May be an itemisation, categorisation will overtake standard management
practises. Supply chain analysis and commitment ought to be revisited for
corrections and improvements. Customer acquisition and retention raises eye brows
at the executive level as momentum builds up. Partners’ and employees’ matrix
shifts in terms of loyalty as well as satisfaction. Additionally circular
economy reveals intermittent pauses for regeneration, recycling and reuse.
Physics “Momentum = Mass x Velocity”
Reinventing the enterprise, no matter the size, begins to
overshadow the day to day operations. Delegation vs who calls the shots appears
to become a controversy. Therefore human resources upskill at each and every
level develops to a serious concern.
Physics “Force = Mass x Acceleration”
Substantial force is required to accelerate business into
these barren fields. Faster market dynamics, shorter product cycles and
advancements in technology. Sustaining such a massive force and generating
energy will definitely require further resources. In terms of financials to
enable this fast paste a concrete and solid business plan should be mandatory.
Any minute hick-up may turn things upside down especially when it comes to cash
flow.
Thus when sustainability is in the question a careful
approach to answers is fundamental. Let’s have a quick
The United Nations Sustainable Development Goals (SDGs) are
a collection of 17 global goals set in 2015 by the United Nations General
Assembly. Designed as a shared blueprint for peace and prosperity, they aim to
end poverty, protect the planet, and improve lives everywhere by 2030.
These 17 SDGs address critical global challenges,
1- Ranging from ending poverty
2- Hunger
3- Promoting health
4- Education
5- Gender equality
6- Focus on water
7- Energy
8- Economic growth
9- Industry
10- Reducing inequality
11- Sustainable communities
12- Responsible consumption
13- Climate action
14- Marine resources
15- Terrestrial ecosystems
16- Peace and justice
17- Global partnerships
Core Principles of these 17 goals are defined in a crystal
clear message.
Interconnectedness: The goals link social, economic,
and environmental sustainability together. Action in one area affects others.
Universal Reach: The agenda applies to all nations,
rich and poor alike. Developed or emerging.
Leave No One Behind: Policies target the most
vulnerable populations first to eliminate extreme disparities.
Back to what we understand from sustainability. Here is how “Gemini”
explains the subject.
“Sustainability is the practice of meeting our present needs
without compromising the ability of future generations to meet their own needs.
It balances economic growth, environmental care, and social well-being to
ensure long-term global health.”
To sustain a merry-go-around at a stable speed,
continues power and strength are essential. With an accelerating fly wheel a
lot more investigation, thought and consideration is necessary. Intending to
operate a full-pledged mature system, therefore has to be designed
passionately, sincerely and vigorously. Sustain by means of care with a focus
to those 17 SDG mandates. Taking into consideration that speed deceives,
spinning too fast may break the basement.
Let me leave you with a final articulation.
Next time when sustainability pops-up in any environment
think not through a simple merry-go-round. Think what is hiding behind the
curtains in an entangled, intricate, interlaced, nitty-gritty detail.
Think not once but twice when sustainability is in the air.
İcrayı San’at Eyle
